Open and click tracking: turning it on and how it is counted

How to do it

1. Open the campaign, click the Settings tab, then Delivery.
2. Switch Plain-text mode off. While it is on, Track opens and Track clicks are greyed out with the notes "Turn off plain-text mode to enable open tracking." / "…click tracking." Turning Plain-text mode on switches both trackers off.
3. Switch on Track opens ("Invisible pixel to see who opened — adds an HTML pixel to the email.").
4. Optionally switch on Track clicks ("Rewrites links through a tracking domain — hurts deliverability, off is safer.").
5. Save. Every email sent from now on is tracked; emails already sent are not.
6. Read the results on the campaign's Analytics tab (Unique Opens and Clicks tiles, Sequence Breakdown per step and A/B variant), on the Campaigns list (Opened and Clicked columns), on the campaign's Emails tab (filter chips All, Opened, Not opened, Clicked, Replied, Bounced, Blocked; eye and pointer icons per email), and on Leads via the Engagement filter "Opened".

Good to know

• Defaults for a new campaign: Plain-text mode on (marked Recommended), Track opens off, Track clicks off.
• What counts: every open recorded on an email that arrived, and a click 5 minutes or more after the email was sent. Mail-security scanners open the pixel and follow every link the moment an email is delivered: their opens count like any other, so read opens as a rough signal, while their clicks in the first 5 minutes are left out of every click number and rate — the Campaigns list, Analytics, the Emails tab and Reports. A person who clicks after a scanner still counts from their own click. An email that bounced or was blocked never counts as opened or clicked. Hover Clicked on the Campaigns list for the count including the automatic clicks.
• Click tracking turns bare web addresses and text links in the email into links through the tracking domain, e.g. https://fltrk.com/t/c/…; the recipient is redirected to the real destination. Links point to the stored destination by position, so a tracking link can never be rewritten to send someone elsewhere.
• A click is recorded — and fires the "Link clicked" webhook — only when it looks human: at least 5 seconds after the recorded open, or, when no open was recorded (images blocked), at least 90 seconds after the email was sent. Anything faster is treated as a security scanner fetching every link on delivery and is ignored. In the numbers a click counts only 5 minutes or more after sending (an open counts whenever it is recorded), and every recorded click also counts as an open.
• Requests from known bots, crawlers, link-preview fetchers and mail-security scanners (and requests with no browser identification) are ignored for both opens and clicks. Apple Mail Privacy Protection cannot be told apart from a person — it can load the pixel for someone who never read the email — so read opens as a rough signal.
• The tracking image and links use your workspace's custom tracking domain when one is saved under Settings → Tracking, otherwise MailFleet's shared domain fltrk.com. Each workspace's links always use its own domain.
• On the Campaigns list the Opened and Clicked columns show "—" for a campaign with that tracker off (hover: "Open tracking is off for this campaign" / "Click tracking is off for this campaign").
• The workspace-level Open tracking / Click tracking switches under Settings → Tracking (defaults: On / Off) are saved with your settings, but what actually goes into an email is decided by each campaign's own Delivery switches — check those if the numbers are not what you expect.
• An opened, clicked or replied lead can be handed from an email campaign into a LinkedIn campaign that uses it as its source; the triggers are chosen on that campaign. The hand-off, condition steps and the Email opened / Link clicked webhooks act on every open and click that gets past the bot filter, including clicks in the first 5 minutes — the 5-minute rule for clicks applies to the reported numbers only.
• The campaign Leads tab export (CSV) includes opened / clicked as yes/no plus opened_at and clicked_at timestamps, counted the same way: any recorded open, and a click 5 minutes or more after sending, on an email that arrived.