Leads & lists5 steps · 2 FAQ

Unsubscribes: how people opt out and what happens

People can opt out via the unsubscribe line in your emails, the one-click button their mail app shows, or simply by replying "not interested" — all three suppress them everywhere automatically.

Where: Campaign → Settings → Protection → "Unsubscribe line in every email" · Leads → Suppressed · Settings → Blocklist → Blocked people · Replies (intent: Unsubscribe)

How to do it

  1. Keep "Unsubscribe line in every email" on (default) under Campaign Settings → Protection. Edit the Unsubscribe line text if you like — default: "Not the right person? Reply “no thanks” and I'll stop." It is appended in small type to every step followed by an Unsubscribe link.
  2. Nothing else to set up: every campaign email also carries a one-click List-Unsubscribe header, so Gmail, Yahoo and Outlook can show their own Unsubscribe button.
  3. When someone clicks the link they see "Unsubscribe?" with a button; clicking it shows "You've been unsubscribed". Only that click (or the mail app's one-click) unsubscribes — link scanners opening the page cannot.
  4. A reply that reads as an opt-out or rejection ("unsubscribe", "remove me", "not interested", "no thanks", "stop emailing", "we're all set", "wrong person"…) is detected automatically and the person is unsubscribed from every campaign.
  5. Review them under Leads → Suppressed or Settings → Blocklist → Blocked people; click Unblock there to bring someone back to New if it was a mistake.

Good to know

  • Effect of an unsubscribe: lead status becomes Unsubscribed, their active or paused enrolments stop, Last activity reads "Unsubscribed" (link) or "Not interested — removed from all campaigns" (reply), and a lead.unsubscribed webhook fires.
  • An unsubscribe applies across all your campaigns, not just the one that sent the email.
  • Out-of-office and automatic replies never count as "not interested", even if they contain a stop-word.
  • Unsubscribed people are excluded from every list and from All leads, are skipped when a list is enrolled, and keep their status if re-imported from a CSV (the import updates their details but never revives them).
  • The visible line can be turned off per campaign, but the one-click header is always sent — it is required by Gmail, Yahoo and Microsoft for bulk senders.
  • Manually tagging a reply as Not interested or setting its intent to Unsubscribe does not by itself unsubscribe the lead; use Block on the reply to stop them everywhere.

Questions people ask

Someone unsubscribed by accident — how do I resume them?
Settings → Blocklist → Blocked people → Unblock. They return to New and can be enrolled again from their list.
Will an unsubscribed person be added again if I import a new CSV containing them?
They are matched by email and stay Unsubscribed; the import only updates their fields.

More in Leads & lists

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