Leads & lists3 steps

Lead statuses and the Suppressed view

Every lead carries one status — New, Contacted, Replied, Meeting, Won, Bounced, Unsubscribed or Blocked — and the last three are suppressed: held out of lists and never sent to again.

Where: Leads → Status filter · Leads → sidebar → Suppressed · Lead card → Record details → Lead status

How to do it

  1. Open Leads and click Status to filter by any status; each row shows how many leads carry it in the current list.
  2. Click Suppressed in the sidebar to see everyone who bounced, unsubscribed or is blocked.
  3. Open a lead's card to see Lead status and Last activity under Record details.

Good to know

  • New — imported or added, nothing sent yet. Contacted — the first email of a sequence went out, or a call connected. Replied — a real reply arrived (out-of-office and bounces do not count). Meeting — you marked a reply Meeting booked in Replies, or a call was logged as booked from a call task or the dialer. Won — you marked a reply Won in Replies. Bounced — a permanent delivery failure came back. Unsubscribed — the person opted out (link, one-click header, or a not-interested reply). Blocked — matched your blocklist or you blocked them (or their domain) from a reply.
  • Suppressed = Bounced + Unsubscribed + Blocked. These people never appear under All leads or inside a list (only under Suppressed), are skipped when a list is enrolled into a campaign, are stopped in every running campaign, and keep their status if re-imported. The sidebar counts leave out bounced and unsubscribed people; blocked people are still counted there.
  • Only permanent (hard) failures mark a lead Bounced. A rejection on policy grounds (spam/reputation) doesn't: the lead stays in the sequence. Refused while sending, the email is retried later; refused by a notice that comes back afterwards, that email counts as Blocked and their next step waits 3 days.
  • A bounce is only attributed when it can be trusted: the failure notice points at our exact send, or it comes from a genuine mail-delivery daemon in the inbox.
  • To bring a Blocked or Unsubscribed person back, use Unblock on Settings → Blocklist → Blocked people; they return to New. Bounced people cannot be unblocked from the UI.
  • Statuses drive the engagement filters only partly: Opened/Replied/Out of office are computed from what actually happened — any recorded open on an email that arrived, real replies, automatic replies — counted the way the campaign numbers are.

More in Leads & lists

Leads & listsBrowsing, searching and filtering your leadsThe Leads page is every person in your workspace in one table, with a search box, Status and Campaign filters, and a Columns picker that includes every column you ever imported.Leads & listsCreating and deleting listsLists are the folders your leads live in; a lead belongs to one list at a time, and deleting a list permanently deletes the leads in it.Leads & listsImporting leads from a CSVUpload a CSV, map each column to a field (only Email is required), and the import runs on our servers in the background — each new lead takes room in your workspace; updates are free.Leads & listsDaily Drip: verify a big list a set number a day, into one or more campaignsUpload a list of up to 50,000 once. On each campaign's sending days, just before its window opens, MailFleet checks that campaign's share of the next addresses with your plan's daily email checks and adds the results you choose to it — so you don't need checks for the whole list up front, or to upload it in chunks.

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