Campaigns & sequences3 steps

Behavior: what stops a sequence and how variants are dealt

A reply always stops a lead's sequence; this tab also holds the A/B distribution and two preferences that are saved for later.

Where: Campaign → Settings → Behavior ("Stops, variants, priority") → Save changes.

How to do it

  1. "Stop the sequence when a lead": Replies is the recommended choice and is always in effect.
  2. Set "A/B variant distribution": Even rotation, Random, or Percentage (with A's share; B shows the remainder).
  3. Click Save changes.

Good to know

  • A reply stops that person's sequence in every campaign they are active in, not just the one that emailed them — nothing to clean up. Out-of-office auto-replies don't count as replies; if they give a return date, the next step waits for that day.
  • The Clicks and Opens options and "Pause the whole company on any reply" are saved with the campaign but are not yet acted on by sending — today only a reply stops a sequence.
  • "When capacity is tight, prefer New leads ↔ Follow-ups" sets the mix of what goes out when your mailboxes can't send everything at once: the slider is the share of picks that are follow-ups while both are waiting (the default 60 ≈ 6 in 10). All the way to New leads sends first emails first; all the way to Follow-ups does the reverse. Whatever one side can't send right then — a mailbox still waiting out its send gap, the day's new-leads limit used up, a lead outside their hours — goes to the other side, so capacity isn't left idle.
  • First emails held back by the daily new-leads limit never hold up anything else: once today's new leads are used up, the rest of the day's capacity goes to follow-ups. Follow-ups continuing a conversation don't wait for the send gap (first emails do), so on a busy day the actual split can lean toward follow-ups.
  • Percentage split defaults to 50% for A. See the A/B variants article for how each mode picks a version.

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