Cold email glossary

What is Sender reputation?

A receiving provider's running score of a sending domain and IP, built from how recipients treat its mail — opens, replies, deletions, spam reports, bounces.

Every large provider keeps a reputation for each sending domain and each sending IP. It rises with engagement (opens, replies, mail moved out of spam) and falls with bounces to non-existent addresses, spam complaints and sudden volume spikes. Reputation is what warmup builds and what a bad list destroys, and it recovers on a timescale of weeks, not hours.

Google exposes domain reputation for your domains in Postmaster Tools; other providers don't publish it.

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